Meta Subscription: The New Tool for Businesses

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Meta has launched its subscription model for Facebook, Instagram, and WhatsApp, offering exciting benefits for businesses. This service, known as Meta Verified, gives brands access to tools like account security, verification badges, and ad-free browsing, all designed to enhance visibility and build trust with customers.

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A) What is Meta Verified?

In simple terms, Meta Verified is a monthly subscription starting at $14.99 that helps businesses unlock additional features on social media platforms. From personalized support to higher search visibility, it’s all about making your online presence stronger and safer.

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B) A Sneak Peek into Meta’s Subscription Plans

Meta Verified helps businesses build trust with new customers by offering features such as a verified badge, impersonation protection, direct customer support, enhanced profiles, and more. The four business plans currently available are:
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Business Standard: For $14.99/month, you get one verified Facebook or Instagram account, along with basic support.
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Business Plus: For $49.99/month, add more profiles and gain faster access to customer support.
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Business Premium: At $99.99/month, brands can enjoy priority callbacks and more accounts under one subscription.
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Business Max: For large-scale companies, this top-tier plan includes active case monitoring and multiple verified accounts for $500/month‍
Benefits of Meta Subscription

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Meta subscription comes with a few benefits for businesses. These include:
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• Better Credibility: Business pages get a badge beside their names to indicate that they are verified. This communicates to customers and new followers that the business owners are who they say they are. The verification process is thorough, requiring business owners to submit photos of their government-issued IDs along with a video selfie to complete the process. Brands with a Verified badge could be seen as more trustworthy after being authenticated through this process.
  

• Increased Website Traffic: Meta subscription allows businesses to include external links in their Instagram and Facebook reels, which can result in more traffic to their website. Users can include anywhere from two to six links in their Facebook and Instagram reels each month, depending on their subscription plan.
  

• Increased Visibility: Meta Verified business users can access search optimization and “featured account” benefits. The featured account benefit allows brands to be specially featured in Feed, while the search optimization benefit helps brands appear near the top of search results for exact matches to search queries. Both these features could result in increased visibility on the different platforms.
  

• Proactive Account Protection: The subscription includes proactive impersonation monitoring to protect business accounts. This can help to prevent information theft and reputational damage, among other things.

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C) Future Trends to Watch Out For

Meta's subscription service is just the beginning. As businesses adapt, expect more features like branded messaging and even AI integration. The rise of AR/VR technologies could also offer innovative ways to engage customers, helping brands stay relevant in a rapidly evolving digital landscape.

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D) Why AI Moderation Matters

As businesses embrace Meta's tools, moderation will become even more critical. Logora’s AI-driven moderation services ensure that harmful content, like hate speech or misinformation, is kept at bay. Effective content moderation not only protects users but also strengthens the brand’s reputation.
While AI is a powerful tool, it works best in tandem with human oversight. For tasks requiring empathy or complex decision-making, human involvement is still key. AI speeds up the process, but human intelligence ensures the best outcomes.
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Ready to safeguard your brand? Contact us today to learn more about how AI-driven moderation can help you stay ahead in the digital world.